A Collaborative Channel Commerce strategy benefits everyone in the channel from the brand, through distribution and retailing, to the end consumer.

For the Brand

  - Offer entire product catalog regardless of partner stock levels
  - A direct connection with end users for product research
  - Up-sell and cross-sell brand products
  - Provide product education and knowledge directly
  - Manage warranty and repairs
  - Have greater insights into geo-demographics, trend and cycle
  - Quickly bring new products to market
  - Test new products before full roll-out
  - Reduce customer defection
  - Dramatically reduce special order costs
  - Build brand loyalty

For Distribution Partners

  - Offer entire product catalog regardless of stock levels
  - A direct connection with end users for product research
  - Up-sell and cross-sell branded products without carrying entire inventory
  - Decrease order-taking time and increase selling and customer service
  - Dramatically reduce special order costs
  - Reduce loss, theft, damage, insurance and handling costs
  - Meet consumer demands without the need for infrastructure

For Consumers

  - Have all the benefits of working with a local trusted partner
  - Shop from brand with confidence in product authenticity
  - Access the brand€™s entire product catalog
  - Shop 24/7/365
  - Have product shipped to brand partner or direct to consumer
  - Benefit from direct brand relationship for knowledge and support