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When,
Where, Why
- When asked
why they shop online, 55% of consumers say they like the ability
to find products online that they can't find offline, 48% cite
that Web stores have no closing hours, and 47% feel that online
shopping is faster than offline shopping.
- Forrester Research
- The web’s
ability to easily locate products, especially niche items, is
nearly 10 times more important to consumers than is price alone.
- Internet Retailer
- In Bestbuy.com
online purchases that customers picked up in stores, 20% made
additional purchases and 65% were new to Bestbuy.com.
- Internet Retailer
- Online sales
were up 20.4% on a year to year basis, compared to 4.8% for total
retailer sales over the same period.
- US Commerce Dept.11/06
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