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What
does this mean for a Brand?
- Consumers
trust a brand’s website more than a partners website. 60%
of consumers say they have some trust in a brand’s website
compared with 37% in a partner’s website
- Forrester Research
- 66% of manufacturers
cite channel conflict as the #1 reason for not selling online
- Forrester Research
- 48% of manufacturers
plan on selling online but don’t know how
- Forrester Research
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