Facts and Forecasts

  • 8% of all purchases are occurring online.
    - Forrester Research

  • Online sales will grow at 14% compound annual growth rate between 2006 and 2010. Online sales will account for 13% of total retail by 2010.
    - Forrester Research

  • 33% of online purchases are new incremental sales that would not otherwise be realized by the brand through any channel.
    - Gartner Group

  • Online sales in 2006 grew 24% over 2005 to reach $102.1 billion. By comparison total sales in 2006 grew 5.6% from 2005.
    - The U.S. Chamber of Commerce

 

 

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