Advisor Bios

Keith Harrison – CEO, Compass

Keith Harrison is a visionary and leading expert in the area of distribution. In an environment where big-brand electronics manufacturers are eliminating distributors and independent representatives, Keith’s deep understanding of manufacturing and retailing have allowed his company to become a successful business partner with companies like Sony, Mitsubishi, Coke, Target and Best Buy.

After graduating from Bethel College with degrees in both business and biochemistry, Keith began his career at Duracell, followed by Proctor & Gamble, eventually becoming an independent manufacturer’s representative for Sharp and Atari. In 1985 Keith founded Compass as an independent sales organization. Compass quickly grew to nearly a billion dollars in annual sales. Today compass employs nearly 80 people in three divisions – Production, Labs and Marketing – to accommodate the entire spectrum of what retailers and manufacturers need to bring products and consumers together.

 

Keith’s understanding of the retail environment comes from several intersecting experiences including the US launch of Sony Playstation, the creation of private label music for retail sales, and collaborating with an array of Tier One retailers and manufacturers. His retail intuition, experience and leadership have brought Compass to the forefront of independent product development, representation and marketing.

As a principle of Compass, Keith continually demonstrates his skills in managing the art of potential. Across many business environments Compass develops strong partnerships, trusted relationships and highly ethical behavior into superior results.

Keith is a dedicated husband, father, church leader and business advocate whose insight and hard work have resulted in the continued success of Compass, its employees and partners around the world.