 |
|
|
International Esthetics Cosmetics
& Spa Conference
Conference – October 28, 2005 |
|
|
For
a copy of the presentation, please click
here. |
To
submit a question to the Webcast panel please click
here. |
Topics:
Brand Preservation, Customer Acquisition, Service & Retention
Event Schedule:
Saturday:
Brand
Preservation
Learn how the brands in your salon and spa affect your company’s
brand: The definition of a brand; How brand differs from image; How brand
remains and image changes; The value of a brand; How different types of
retailing and distribution affect brand; The influence can have on brand;
How mass merchandisers, discounters and internet sellers other than the
brand owner destroy brands; Preserving brand value and image on the internet.
Sunday:
Customer
Acquisition, Service & Retention
Learn several steps to save the salon and spa environment
- Cost of defection;
value of retention
- Cross channel
consumer loyalty
- Internet customer
acquisition
- Internet marketing
through email, refer-a-friend, viral techniques, etc.
- Using technology
to cross-sell and up-sell
- Customer relationship
management
- How eCommerce
builds relationships and knowledge
- Who should sell
online and why
About the
speaker:
Jeffrey
K. Ehrmann - President & COO Reshare Corporation
An accomplished business executive, Jeff Ehrmann has substantial experience
developing and leading successful distribution systems. Mr. Ehrmann has
experience in a wide variety of business environments from start-up to
Fortune 500 companies. While he is responsible for providing overall leadership
to Reshare, his primary focus is on sales, development of the company’s
proprietary sales team and building additional distribution channels including
Value Added Resellers and Licensees. Jeff’s experience includes
both domestic and international business development, making him instrumental
in building Reshare into a global company.
About Reshare
Corporation:
Reshare® is the leading Distribution Relationship Management®
(DRM) software and strategy company with the only patented channel management
solution that enables manufacturers and brand owners to sell online directly
to end users without circumventing valuable channel partners. With over
20 years of online experience across a multitude of industries, we offer
software and strategies that resolve channel conflict, guarantee complete
brand control and enhance relationships between all channel partners and
end users. This translates to increased revenue, market share and profitability.
|
|
|
