A panel of Experts has been assembled to address “Symptoms and Solutions to Product Diversion, Brand Degradation and Customer Defection” at Cosmoprof North American on July 26th, 2005.

The four member panel includes Dr. Bert Rosenbloom, world-renowned author and Professor of Marketing at the LeBow College of Business, Drexel University; William Conkle, of Conkle & Olesten, a leading anti-diversion law firm with numerous multi-million dollar triumphs; Stanley G. Hart, President/CEO of S. G. Hart & Associates, a leading global brand protection consulting company; and, Adam G. Southam, Chairman/CEO of Reshare Corporation, a leading distribution relationship management software company. For complete biographies on these experts, visit www.combatdiversion.com.

Steve Sleeper, Executive Director of the Professional Beauty Association (PBA), stated, "We are excited to have access to such an esteemed group of professionals to address these important issues. PBA is committed to providing continuing business education to improve member businesses and industry professionalism. We are more focused than ever on business education, which can be seen by the impressive lineup of educational events available this year at Cosmoprof North America. Reshare is to be commended for bringing this sensational team together." Visit PBA at http://www.probeautyassociation.org/.

Jeff Ehrmann, President/COO of Reshare said, "Reshare has a long history of providing solutions to product diversion, customer defections and brand degradation. Shareholder value is at risk for branded manufacturers that fail to address these issues. Salons and Stylists need to take action to protect their image by only supporting brands that take action to protect themselves”.

About Cosmoprof
Cosmoprof North America is the most comprehensive and international professional beauty industry show on the continent. From manufacturers to distributors, salon owners to spa professionals, importers to retail buyers, more than 20,000 industry professionals visit Cosmoprof North America’s four pavilions that comprise: Cosmetics & Personal Care; Packaging, Contract Manufacturing & Private Labels; Wellness & Spa; and Professional Hair, Nail & Tools. Join the entire professional beauty industry for a long weekend in Las Vegas that includes the business-to-business development of Cosmoprof North America, the glamour of the North American Hairstyling Awards and top business educators and speakers. Visit Cosmoprof at http://www.cosmoprofnorthamerica.com/.

About Reshare
Reshare® is the leading Distribution Relationship Management® software and strategy company with the only patented channel management solution that enables manufacturers and brand owners to sell online directly to end users without circumventing valuable channel partners. With over 20 years of online experience across a multitude of industries, we offer software and strategies that resolve channel conflict, guarantee complete brand control and enhance relationships between all channel partners and end users. This translates to increased revenue, market share and profitability. Visit Reshare at www.reshare.com.

For additional information contact
Thomas Schaefer
Media Liaison
952-285-1068
media@combatdiversion.com