Leading Distribution Authority
Dr. Bert Rosenbloom joins Reshare Advisory Board

Dr. Bert Rosenbloom is a leading authority on the management of marketing channels and distribution systems and the author of 11 books and more than 100 articles. His expertise is world renowned in the areas of marketing channels and distribution systems, electronic commerce, interorganizational marketing management, wholesale and retail distribution, marketing strategy and planning.

He is Professor of Marketing and holds the Rauth Chair in Electronic Commerce in the LeBow College of Business at Drexel University, Philadelphia, Pennsylvania, USA.

“I am very excited about joining The Advisory Board of Reshare Corporation. I've studied, researched, written and consulted in the area of marketing channel strategy for almost three decades. What's the biggest challenge I've observed? How to create multiple channels for reaching all available customers while avoiding channel conflict. Reshare's patented business model offers a real breakthrough in building efficient and cooperative channel teams while virtually eliminating channel conflict. What is especially encouraging is the potential of Reshare Corporation to apply its unique Distribution Relationship Management™ model to a broad range of industries. I am proud to be associated with such an innovative organization that already has and will continue to make major advances in marketing channel strategy and management”, said Bert of his joining Reshare’s Advisory Board.

One of his eleven books, Marketing Channels: A Management View (Thomson/Southwest) now in its seventh edition is the standard textbook in the field. His book Retail Marketing (Random House), a pioneering text on the application of modern marketing methods to retail channels has had a major impact on distribution thought in the U.S. and other countries around the world. Another of his books, Marketing Functions and the Wholesaler Distributor (Distribution Research and Education Foundation) has been acclaimed in the wholesaling sector for providing the industry with new concepts and analytical methods for increasing productivity in wholesale marketing channels.

His research has been widely published in the major professional journals such as the Journal of Marketing, Journal of Retailing, Academy of Marketing Science, International Marketing Review, Business Horizons, Journal of Personal Selling and Sales Management, Management Review, Long Range Planning, Journal of Global Marketing, European Journal of Marketing and many others. His research is also frequently presented at professional conferences of the American Marketing Association, Academy of Marketing Science, World Marketing Congress, Retail Research Society, Distribution Research and Education Foundation, Direct Selling Education Foundation and many other in the United States, Western Europe, Eastern Europe, Asia, Australia and New Zealand channels.

Adam G. Southam, Reshare’s Chairman, stated “We are extremely excited to have the insight and perspective of a man who has contributed to the knowledge, growth and practice of hundreds of thousands of individuals in distribution worldwide. Bert is another cornerstone to a very strong Advisory Board and we welcome him with zeal.”