Advisor Bios

Bert Rosenbloom, Ph.D.

Dr. Bert Rosenbloom is a leading authority on the management of marketing channels and distribution systems and the author of 11 books and more than 100 articles. His expertise is world renowned in the areas of marketing channels and distribution systems, electronic commerce, interorganizational marketing management, wholesale and retail distribution, marketing strategy and planning.

He is Professor of Marketing and holds the Rauth Chair in Electronic Commerce in the LeBow College of Business at Drexel University, Philadelphia, Pennsylvania, USA.

One of his eleven books, Marketing Channels: A Management View (Thomson/Southwest) now in its seventh edition is the standard textbook in the field. His book Retail Marketing (Random House), a pioneering text on the application of modern marketing methods to retail channels has had a major impact on distribution thought in the U.S. and other countries around the world. Another of his books, Marketing Functions and the Wholesaler Distributor (Distribution Research and Education Foundation) has been acclaimed in the wholesaling sector for providing the industry with new concepts and analytical methods for increasing productivity in wholesale marketing channels.

His research has been widely published in the major professional journals such as the Journal of Marketing, Journal of Retailing, Academy of Marketing Science, International Marketing Review, Business Horizons, Journal of Personal Selling and Sales Management, Management Review, Long Range Planning, Journal of Global Marketing, European Journal of Marketing and many others. His research is also frequently presented at professional conferences of the American Marketing Association, Academy of Marketing Science, World Marketing Congress, Retail Research Society, Distribution Research and Education Foundation, Direct Selling Education Foundation and many other in the United States, Western Europe, Eastern Europe, Asia, Australia and New Zealand channels.