Distribution
Relationship Management®
Reshare’s Patented Distribution Relationship Management®
(DRM) Software enables manufacturers to sell directly to the end user
without circumventing their valuable channel partners. Selling online
to indirect channel partners and end users requires the cooperation of
all intermediary channel partners who must share their list of downstream
customers. The manufacturer and all channel partners benefit from the
profit sharing and aggregate customer intelligence; however, not all channel
partners wish to share the identity of their valued clients with their
upstream suppliers.
ListLock™
Through this optional feature offered by ListLock Limited, confidentiality
of individual customer identity information such as name, address and
email, can be maintained at and owned by the appropriate level of the
distribution chain in a manner that replicates the offline world. 128bit
Encryption is used to protect the data. ListLock allows channel partners
to engage in all the benefits of complete online commerce without the
risk of loosing control of their customer relationships. ListLock benefits
to the channel are that it: