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Distribution Strategies:
Food Service Equipment Manufacturing
The
Challenge
As a foodservice equipment manufacturer, your distributors, dealers and
commissioned sales representatives are vital to the success of your business.
Your challenges are to maintain brand value, preserve or increase market
share, prevent customer defections and achieve all of this while increasing
efficiencies and improving relationships with your distribution partners.
The
Solution
Reshare’s proven enterprise software solution, Distribution Relationship
Management®, enables your distributors, dealers and customers to easily
buy directly from you online. Reshare allows you to maximize your revenue
stream while reducing your selling and
marketing costs. Your dealers and distributors enjoy increased market
knowledge, additional revenues, improved efficiency and new customers.
You have complete control of how products are branded, marketed and sold.
Reshare will develop cohesive strategies that build a sustainable competitive
advantage for you and your channel partners. By acting as a third disinterested
party, we assure that trust is established.
Patented
Software
Reshare offers the only patented
(US# 6,594,641 and foreign countries) software that enables you to:
- Gain access to
valuable customer information
- Sell directly
to restaurants and other food service providers, while sharing revenues
with distributors and dealers
- Enable customers
to locate and select an appropriate partner
- Credibly demonstrate
fairness to dealers and distributors
- Maintain existing
relationships between all channel partners
Internet
& Channel Experience
With over 20 years of online experience across a multitude of industries,
we offer software and strategies that resolve channel conflict, guarantee
complete brand control and enhance relationships between all channel partners
and end users. We have a deep understanding of the benefits and challenges
of distribution. Our mission is to improve relationships and profitability
of all channel partners. This translates to increase revenue, market share
& profits.
Return
on Investment
As the Internet sector matures, use of eCommerce and online sales increase
– what was less than a percent of total US expenditures three years
ago approaches three percent today and is expected to reach ten percent
within five years. Not capitalizing on that ten percent will do more damage
to your company.
Customer Defections
attack profitability. Lack of inventory, a complete product selection
and/or the ability to purchase online causes defection to other brands.
A Harvard University study shows that by retaining just five percent of
you customers, profits rise by no less than twenty-five percent.
Research
Results
According to a recent study of 800 foodservices executives, almost half
of all restaurant operations with fewer than six locations now order products
electronically, and more than half use the Internet to comparison shop.
More than 80% of respondents anticipate their online purchasing to increase
over the next two years. Up to 65% expect to buy most goods online.
Additional
Benefits
- Order processing
cost reduction across all channel partners in aggregate of up to 72%
according to studies of Alliant Foodsystems (now US Foods)
- Increased order
size as the result of ease of use and access
- 24/7 ordering
availability
- Increased order
accuracy
- Direct relationship
with chefs, restaurants and other foodservice producers that enable
you to conduct product research and obtain valuable customer feedback
- Up-selling and
cross-selling abilities for other products where collaborative filtering/recommendation
technologies are deployed
- Absolute brand
control
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