The “Dead End” Model will leave your customers with nowhere to go. Although most companies recognize the need for a methodology that offers customers sources for their products, there still remain those who have not executed such a strategy. We can cite several examples of companies with tremendous websites featuring all of their products with no store locator or online sales. It will not shock you to learn that this model is a lose-lose proposition for all. For customers, not being able to buy online is frustrating enough. But not even being able to find a distributor or retailer or get a phone number is quite another. Retailers lose the awareness that a Web site could provide and the business that results from it. The manufacturer or brand owner loses sales and something far more important - brand satisfaction.