Slide 4

 

Six channel solution

The Grenade Model – Destroy the Channel

The Dead End Model – Do Nothing to Refer Customers

The Fumble Model – Refer but Lose Customers

The Broken Boomerang Model – Share but Lose Customers

The Two Faced Model – Partially serve customers and damage your channel

The Reshare Model – Complete Channel Harmony and Customer Satisfaction

 

  The following pages discuss various channel management solutions (or the lack thereof).

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