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This
is why 48% of manufacturers plan on selling online but don't
know how. Over the past five years channel dependent manufacturers
have struggled with the issue, developed strategies and launched
initiatives that have generally crashed and burned. In order
to succeed, manufactures must recognize e-Commerce as a tool
that does not replace, but rather enhances traditional sales
channels. It is to the benefit of existing channel partners
and the manufacturer to cooperate and collaborate in meeting
the needs of a growing base of online shoppers. |
